"BLUE STRIPES” AT BC PLACE ON MONDAY
September 14th, 2012
September 14, 2012
Vancouver, BC: BC Place will illuminate the 36-foot tall Northern Lights Display with blue stripes on Monday, September 17th, to help Prostate Cancer Canada (PCC) launch Prostate Cancer Awareness Week (September 17-23) across Canada.
The “blue stripes” reflect the PCC symbol, a blue-striped necktie.
BC Place is proud to support this initiative, which is dedicated as a time to engage and inform Canadians about the importance of prevention, education and early detection of prostate cancer - a disease that affects one in seven men. For more information, please visit www.prostatecancer.ca.
Date:
Monday, September 17, 2012
Times:
EARLY MORNING - Starting 5:30AM
EVENING - Sunset to 11:00PM
About the “Northern Lights Display” at BC Place
The stadium roof façade – known as the Northern Lights Display - utilizes 1700 ‘ETFE’ panels, stacked four rows high, and 6,800 linear feet of energy-efficient LED lights to create customizable lighting displays. BC Place has utilised the entire roof to promote events (orange for BC Lions, blue for Vancouver Whitecaps FC), to create seasonal and holiday displays, and to generate awareness for community and charitable organizations. Visit www.bcplace.com/roof-lights for more information.
About BC Place
BC Place is the largest sports, exhibition and entertainment venue of its kind in British Columbia, hosting the province’s most notable events including the Opening and Closing Ceremonies of the Vancouver 2010 Olympic Winter Games. An all-new BC Place reopened in September 2011 after completing a major revitalization that included the installation of the largest cable-supported retractable roof of its kind in the world. Today, BC Place is home to Vancouver Whitecaps FC, the BC Lions Football Club and the BC Sports Hall of Fame. BC Place is an important generator of economic activity in British Columbia, hosting world-class entertainment events, professional and amateur sport, community gatherings and exhibitions. For more information, please visit www.bcplace.com
Media Contacts:
Misha Lobo
Prostate Cancer Canada
416-441-2131 ext. 253
misha.lobo@prostatecancer.ca
Caroline De Silva
Argyle Communications
416-968-7311 ext. 231
cdesilva@argylecommunications.com