BC PLACE REBRANDING WINS INTERNATIONAL AWARD
March 24th, 2011
March 24, 2011
The brand redesign for the revitalized BC Place has won a major international accolade for the stadium and the company that came up with the creative concept and design.
The rebranding for BC Place by Karacters Design Group (a division of DDB Canada) has been recognized with a Merit Award in the seventh annual REBRAND 100® Global Awards which represent the highest recognition for excellence in brand repositioning, and is the first and only global program of its kind.
The new BC Place brand look and feel captures the essence and allure of live events at
BC Place, and invites the public to partake in these unique shared experiences. BC Place was repositioned as an exciting and modern destination for entertainment.
“We’re really happy with the way the new look and feel of the brand translates throughout
BC Place, not only in our marketing materials and online but throughout the stadium itself,” says Graham Ramsay, director, sales and marketing at BC Place. “The new design elements are dynamic, engaging and quite unique, and this award reaffirms that our recent rebranding was a step in the right direction.”
"There has been some exceptional rebranding work this past year and to have our work for
BC Place be recognized amongst the world's best is a tremendous accomplishment," says James Bateman, creative director, Karacters Design Group.
To see BC Place’s winning profile, visit www.rebrand.com/merit-bc-place
To select winners, an international panel of multidisciplinary experts convenes yearly to review the best of the submissions. They consider "before" and "after" representations of brand transformations with written summaries.
Emphasis is placed on executed strategy that makes an emotional connection, and meets the stated objectives and needs of the identified customers and prospects. Jurors are unaware of the brand strategists' name and size when reviewing the projects. Consequently, a small consulting firm had as much opportunity to be selected, as did global organizations with exponentially greater budgets.
More than 32 industries and 34 countries are represented among the 2011 winners. They range from Australian Diabetes Council to luxury car brand, Audi, United States Mint, Brazil's Grupo Boticario, and Amrop, a Belgium-based global search firm. Competing branding consultants included in-house teams, small agencies, and representatives of multinational corporations and non-profits.