BC Place to Glow Purple for World Prematurity Awareness Day
November 16th, 2015
BC Place will glow purple this Tuesday for World Prematurity Day to help raise awareness on the serious problem of premature birth. The Canadian Premature Babies Foundation has joined forces with the European Foundation for the Care of Newborn Infants and the March of Dimes (US) in the Global Illumination Project.
1 in 12 babies are born prematurely in Canada and these numbers are on the rise. By lighting buildings and monuments up in the colour purple worldwide, we hope to raise the profile and increase awareness of Prematurity with the hopes of decreasing these numbers greatly.
For more information about this awareness day, please contact www.cpbf-fbpc.org or follow @Cdn_Prem_Babies on Twitter
BC PLACE NORTHERN LIGHTS DISPLAY GLOWING “PURPLE”
WORLD PREMATURITY AWARENESS DAY
Date: Tuesday, November 17, 2015
Time: 6:00AM Sunrise to & Sunset to 11:00PM
Media Contact
Duncan Blomfield
Marketing & Communications Manager, BC Place
Tel: (604) 661-7360 Email: DBlomfield@bcpavco.com