Ready In-Seat Ordering at BC Place shortlisted as a Finalist in 2019 The Stadium Business Awards
March 28th, 2019
Ready In-Seat Ordering at BC Place has been nominated for the 2019 Venue Technology Award in TheStadiumBusiness Awards 2019.
Launched in 2010, TheStadiumBusiness Awards are the first industry awards for the stadium sector, by the stadium sector.
“TheStadiumBusiness Awards are about recognizing leadership, innovation and achievement in the delivery, operation and management of sports facilities globally. Since 2010 we have given awards to some of the top venues from around the world and this year will be no exception. Our expert panel have come up with an amazing shortlist of nominees for these categories and we think it’s going to be tough for our Judging Panel to choose who should win," said Ian Nuttall, Founder of TheStadiumBusiness.
Venue Technology Award Finalists
• App-free in-seat ordering at BC Place Stadium (Centerplate/Ready/Bypass)
• Shift-bidding and staff swapping at Emirates Old Trafford (Humanforce/Lancs Cricket)
• Catering Digital Transformation across 8 French stadia (St Once/CasinoGroup/Digifood)
• Digital Infrastructure at Gloucester Rugby’s Kingsholm Stadium (Landways)
• Arena fan experience makeover at Capital One Arena (Monumental Sports & Entertainment)
• Integrated arena systems at Fiserv Forum (Milwaukee Bucks)
What is Ready In-Seat Ordering?
BC Place Stadium, Centerplate, Ready and Bypass successfully pioneered an industry-leading mobile in-seat food & beverage service that eliminates wait times when ordering and paying for food, and ensures fans at sporting events never miss a moment of the action. The solution is a simple as…
How It Works
The integrated Ready In Seat Ordering system combines leading-edge technology with world class service to create a seamless guest experience:
- Each Club seat is uniquely coded to identify the guest’s location.
- With just a quick scan of the QR code using a mobile smartphone camera (or NFC chip for NFC-enabled device), guests can view the menu, order and pay without leaving their seat.
- The complete range of food and drink served in the Club Lounge is available to order from the mobile menu.
- Orders are sent straight to the nearest Club Lounge kitchen where the culinary team prepares the order and delivers food & drinks right to the guest!
Results
This highly successful product innovation gives fans the power and convenience to purchase food & drinks delivered right to their seat – without downloading an App or registering for service.
The initial pilot project at BC Place tested the system in 258 seats within the Pitchside section through nine sporting events. The pilot project proved so successful, the innovation was quickly expanded to add 1,300 seats in the Premium Club section.
As a result, Ready’s Mobile In-Seat Ordering innovation has eliminated wait times for Club Section guests at BC Place, while delivering a 43% increase in the average value of orders through Ready’s Mobile In-Seat service compared orders taken at the concession.
Looking to the future, BC Place and the project team are working to expand Mobile Ordering beyond the Club section, and into new areas of the business including pick-up windows, beer delivery and a host of opportunities presented by this uniquely customer-focused innovation.
Click here to read more about this industry-leading service.
To view the full list of TheStadiumBusiness Awards and Finalists, please visit www.stadiumbusinesssummit.com